About Me

I am Saurabh Jain & my research focuses on consumer behavior in the digital world. I am also currently building an affordable academic platform that offers high–quality research tutorials to scholars. Prior to this, I received my FPM/PhD in Entrepreneurship, Master of Fashion Technology, and Bachelor in Mechanical Engineering. My diverse academic qualifications allow me to teach and research in a wide array of domains.

I study consumer perceptions in the digital domain, particularly focusing on social media. In my recent research, I explored the factors that lead people to subscribe to YouTube influencers. To answer this research question, I examined service innovation and value co-creation. If you would like to learn about my research in detail, please visit the 'Research' page.