About Me

I am Saurabh Jain & my research focuses on consumer behavior in the digital world. Prior to this, I received my FPM/PhD in Entrepreneurship, Master of Fashion Technology, and Bachelor in Mechanical Engineering. My diverse academic knowledge allows me to teach and research in a wide array of domains.

I study consumer perceptions in the digital domain, with a focus on social media. In my recent research, I explored the factors that lead people to subscribe to YouTube influencers. To answer this research question, I examined service innovation and value co-creation. To learn about my research in detail, please visit 'My Work' page.

I am also an AMFI-registered mutual fund distributor. I realized that most people don't need complex financial products; they need simple products to achieve financial success. That's why I became a mutual fund distributor. My mission is simple: to help families and individuals navigate financial complexity with confidence, turning uncertainty into clarity and dreams into reality.